hydraLARS°

hydration for life in motion

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Product Overview

 

HydraLARS is a premium hydration solution — delivering essential electrolytes and vitamins — as an oral dissolvable film, precision-engineered for people in motion.

 

Fast-dissolving, water-free, and effortlessly portable, HydraLARS supports hydration and performance without bottles, powders, gels, or plastic.

 

Created for active, earth-conscious individuals who value efficiency, performance, and intentional living.

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The Problem

 

Hydration products today are often:

 

• Bulky or inconvenient

• Overly sweet or artificial

• Designed for extremes, not everyday performance

• Dependent on water access

 

For people who move — cyclists, travelers, creatives, parents, athletes — hydration should be simple, discreet, and effective.

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The Solution

 

HydraLARS Oral Dissolvable Film (ODF)

 

A thin, fast-acting film that dissolves on or under the tongue, delivering hydration-supporting electrolytes without water.

 

• No mixing

• No bottles

• No mess

• No compromise

 

Just hydration — when and where it’s needed.

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Key Product Features

 

• Format: Oral dissolvable film (ODF)

• Use: On-the-go hydration support

• Dissolve time: Rapid (seconds)

• Water required: None

• Portability: Pocket-sized, ultra-light

• Target user: Active, lifestyle-driven, performance-minded individuals

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Functional Focus (Phase One)

 

HydraLARS launches with one clear purpose:

 

 

Hydration Support

 

• Electrolyte-focused formulation

• Clean, minimal ingredient philosophy

• Designed to complement physical effort and recovery

 

(Future variations may explore performance, recovery, or energy — but initial focus is hydration only.)

 

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Brand Positioning

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HydraLARS lives at the intersection of:

 

• Performance — functional, effective, intentional

• Lifestyle — designed, beautiful, discreet

• Wellness — supportive, balanced, non-extreme

 

It is not a sports drink.

It is not a pharmaceutical product.

 

It is functional wellness for real life in motion.

 

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Target Market

 

• Cyclists & endurance athletes

• Travelers & commuters

• Outdoor & adventure enthusiasts

• Wellness-minded consumers

• Creative professionals living active lives

 

Primary market: EU

Future expansion: US

 

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Regulatory Intent

 

• Positioned as a dietary supplement / nutraceutical

• Clean-label formulation

• Developed with EU regulatory compliance in mind

 

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Development Status

 

• Concept defined

• Format selected (oral dissolvable film)

• Seeking R&D and formulation partner for:

   

  • Feasibility assessment

  • Prototype development

  • Stability testing

  • Pilot production

 

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The Vision

 

HydraLARS is the first product within the Maison LARS° ecosystem — a growing universe of experiences and products designed to support a life in motion.

 

Hydration is just the beginning.

 

 

Contact

 

For development, collaboration, or partnership inquiries:

 

Lindsey Larson

Founder, Maison LARS°

+33(0)6 42 47 42 48